Elder Research helped a CPG client optimize allocation of their promotion budget to reach target growth objectives for 5000 account-brand combinations.
Elder Research assessed current analytics needs, developed a strategic roadmap, and built an analytics center of excellence for a leading consumer packaged goods (CPG) manufacturer.
Elder Research helped a large CPG client predict lifetime value of customers so they could identify those most likely to make purchases in the future.
Elder research integrated multiple data sources to enable the client’s marketing team to analyze the effectiveness and ROI of historical marketing events.
Elder Research developed a self-sufficient Analytics Center of Excellence for a leading CPG firm and completed 30+ quick win projects in the first year.
Elder Research helped a leading retail company for CPG model, monitor, and optimize price elasticity for their products.
Elder Research analyzed the effectiveness of various types of paid search ads and also determine the relative value of Google paid search keywords.