We know your team has a lot of goals—from optimizing organizational efficiency to improving customer satisfaction. And finding the right data tools and strategy to get you there can feel like an uphill battle.

Along the way you’ve probably experienced the frustration of trendy tools and services that miss the mark. The result: wasted budget, falling behind competitors, and starting from scratch all over again.

Navigating complex data and tech shouldn’t hold you back—it should accelerate your success. Our proven data approach drives better guest experiences, optimizes operations, and improves the bottom line.

Here at Elder Research, we empower hospitality leaders with custom data solutions that create real results.

Where We Help in Hospitality

How We Help

Some firms force rigid solutions that don‘t fit your requirements. Others leave you with the hard work of implementing lengthy strategic reports all on your own.

Our analytics approach is different. Informed by three decades of expertise, we use our people-centered process to help you take data projects from initial strategy to successful implementation, maximizing your return on investment. This allows you to focus on the initiatives that will generate the most value and momentum.

Here are a few areas we have solved for time and time again.

Data Strategy

Identify the infrastructure, processes, and tools your team really needs to be effective.

Advanced Forecasting

Access advanced forecasting solutions to help you plan effectively, manage costs, and meet future demands through predictive analytics.

Data Literacy

Take advantage of tailored training to empower your team with the data-driven skills they need to achieve your business goals.

Staffing Optimization

Align your staffing needs with forecasts to maximize efficiency and productivity.

AI/ML Model Validation

Deploy your AI/ML initiatives with confidence by working with our team to ensure reliability and gain insights for enhancements.

How to Get Started

Set up a 15-minute call with us. We’ll chat about your analytic goals and determine how our team can help.

Not ready to talk yet? Check out these resources.

Real-World Results

The truth is how you try to solve the problem really matters. It’s time for your team to take a proven approach that enables you to achieve your goals and gain a competitive advantage.

Want to see our work in action?

Check Out This Case Study

Our Promise to You

Here’s what to expect when you work with us. Our approach is rooted in our values of humility, teamwork, leadership, integrity, and a passion for continuous learning.

We won’t waste your time. Your time is valuable, so we’ll make the most of it.

We’ll walk with you, not over you. This isn’t about just delivering a tool or advice; it’s about partnering with you. We’ll walk with you through each step to ensure your team’s success in the long run.

We’ll be honest about our capabilities. No pipe dreams here. Instead, we’ll discuss what we can realistically achieve, what we can’t, and what we’re uncertain about based on your data and challenges.

We’ll be transparent and communicative. You’ll always know what we’re doing and why we’re doing it.

We’ll keep your best interests in mind. Our best clients are people we’ve built trusted relationships with over many years. We can only do that by serving their best interest.

Interested in learning more?

We’d love to connect with you to see how we can support your hospitality goals.
Get In Touch

Meet Some of Our Team

Lisa Targonski

Portfolio Director


“I enjoy finding ways to help our hospitality clients use their data to make sure they have the right folks in the right place at the right time to meet customer demand and achieve operational excellence.”

Evan Wimpey

Director of Analytics Strategy


“Working with hospitality clients has made me truly appreciative of the unparalleled focus on guest satisfaction.”

Ari Shapiro

Client Engagement Manager


“One of the most gratifying things about working with hospitality clients is the fact that helping them overcome their data challenges directly impacts the experience of their customers.”

Sean Rousey

Data Engineer


“What excites me when I first dive into a hospitality project is engaging with the client to get an understanding of the business problem they want to solve and working together to come up with ways to solve it.”

Kim Keiter

Data Scientist


“I love problem-solving with our clients to overcome some of their biggest challenges, ranging from improving data availability to enhancing their customers’ experiences.”

Josh Fairchild

Technical Business Analyst


“I enjoy working with leaders in the hospitality industry because we share a similar vision: putting people first and providing excellent service to our clients.”

More Hospitality Resources