Our Culture

At Elder Research you can make a positive impact on the world, collaborate on great teams, grow professionally every week, and maintain an invigorating balance between your personal and professional lives. All who know us recognize our positive company culture as a tremendous asset, and we celebrate how our culture has evolved over the years as each person brings in their skills and personality.

At the core of what makes our company unique and attractive is how we answer three questions:

  1. Why do we exist?
  2. What do we do?
  3. How do we behave?

Visitors and clients should see clear alignment between our answers and our daily interactions and decisions. The answers guide our hiring, policy, business development, and training decisions, just to highlight a few. Living out these answers creates a trusting environment where people can best collaborate, grow, and succeed.

Gerhard Pilcher | Elder Research CEO

Why do we exist?


We exist to provide our clients with analytic consulting that enhances our client’s mission while maintaining a culture that values learning, humility, and work-life balance.

What do we do?


We enable organizations to successfully extract value from their data and resources by delivering the most trusted and valuable strategy, training, and analytic solutions in the industry.

How do we behave?


We listen to understand.
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We collaborate with others.
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We think of others first.
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We choose truth over expediency.
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We continuously learn.
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How is our culture actualized?

At Elder Research we truly believe that we are all leaders. Some lead technically, some lead relationally, some lead clients, and some lead teams or business units (and if you don’t yet you soon will!). Our model of leadership is that we serve those we lead. This approach is embodied in the SERVE model borrowed from the book The Secret – What Great Leaders Know and Do, by Mark Miller and Ken Blanchard.

The SERVE Model

  • We take time to look beyond today and think proactively about where we are headed. We intentionally schedule time to think about and communicate how we see the future. This provides a sense of purpose and helps to align decisions on a steady course.
  • We take time to engage each other, care for each other, and develop each other. This is an important part of serving others. We know each other beyond just the work we are doing, which helps us consistently live our behaviors.
  • We are always looking for ways to improve what we do. We are aware of the changing world around us and how that impacts us, personally and professionally. We are willing to experiment and are OK with failing. Inventing is a series of failures leading to success.
  • We hold each other accountable and try to achieve the right balance between our relationships and driving to results. To do this well, we engage (the first E) with each other so that honest feedback is welcomed.
  • We do our best to embody these values daily.