Stein Kretsinger is a serial entrepreneur, working at the intersection of technology and finance. He is a valued partner with Elder Research, where he has spent most of the last decade directing creative projects. Previously, Stein was the CEO of The Loan Page, an internet-based mortgage marketing company, and an Entrepreneur-in-Residence with Battery Venture, where he developed the investment thesis around price value and growth of online mortgage marketing. Mr. Kretsinger was a founding executive for advertising.com, one of the largest online media networks, where he developed and implemented industry-leading optimization technology based on math programming. Earlier, Mr. Kretsinger was a senior business manager at Capital One, where he used credit scoring to book over two million accounts recently valued at $160 million. Stein holds a B.A. in Economics and an M.S. in Systems Engineering from the University of Virginia.