Books

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

 Cover photo of Eric Siegel's book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel's popular new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, features John Elder prominently in the first chapter and mentions Elder Research's Stein Kretsinger in several other stories throughout the book.