Press Release: Publicis Sapient, Elder Research, and Tquila Announce New Joint Venture

Publicis Sapient, Elder Research, and Tquila Announce New Joint Venture - Publicis Sapient AI Labs

The partnership further extends Publicis Sapient’s digital business transformation services

February 25, 2020 — London, UK/Boston, USAPublicis Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40] and the world’s most advanced digital transformation company, today announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs). The newly formed consulting company will offer an extensive set of data science services to enable digital transformation for large enterprises in North America and Europe.

Elder Research’s 25 years of experience as a data science consultancy and Tquila’s record of hiring and rapidly scaling new technology services practices worldwide, combined with Publicis Sapient’s expertise in digital transformation will enable clients to identify critical challenges and issues that data science can solve to deliver world-class innovation.

Commenting on the collaboration, Thomas Kracz , CEO of Publicis Sapient AI Labs, Americas said, “The joint venture with Elder and Tquila enables us to make AI mainstream for our clients and extends our rapidly growing AI and Data capabilities globally. As organizations struggle to apply data and AI solutions to complex operations, PS AI Labs will play a significant role to solve such client problems and enable us to deliver on our value proposition of being one of the fastest growing digital business transformation service providers in the world.”

AI and data science experts at PS AI Labs will design, build and implement predictive analytics solutions, while leveraging innovative new Publicis solutions such as the Applied Innovation Platform. The platform extends identity data to include enterprise data, allowing PS AI Labs to build unique enterprise efficiency and cost optimization models.

“Elder Research has had a great partnership with Publicis Sapient for 5 years, and this Joint Venture further solidifies the combined strength of our teams. Our rigorous machine learning models will quickly be turned into enterprise level solutions by Publicis Sapient’s experience in driving transformation at scale, thus enabling clients to overhaul their business processes” said Gerhard Pilcher, Chairman at PS AI Labs, CEO at Elder Research.

James McHugh, CEO and co-Founder at Tquila, further added, “Tquila’s mission is to leverage our talent acquisition capability, to scale at speed, how the JV sources, attracts, trains and retains the best talent in a resource short market. Additionally, our operational oversight required to scale these start-up businesses will bring discipline to a start-up environment. The combination of all three partners will be game changing for clients seeking to derive value from Data Sciences”.

About Publicis Sapient

Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit

About Elder Research

Elder Research is a Virginia based data science and predictive analytics consultancy founded in 1995 by Dr. John Elder.  Elder Research creates a sustainable competitive advantage for clients by combining creative people, proven machine learning methodology, and custom software to deliver actionable solutions that transform data into business value.  Publicis Sapient and Elder Research have collaborated on enterprise AI engagements for several years across multiple industries.

About Tquila

Tquila has a record of rapidly scaling new technology services practices, has structured strategic agreements with leading data science talent providers, and has previously partnered with Publicis Sapient on Sapient i7, a successful UK based Salesforce consulting venture launched in April 2018.