With generative AI showing early promise of substantial productivity gains, organizations should start to think not just of traditional metrics like ROI but of ROA, Return on Adoption, as a critical measure of success in the future.
The reason for this is the widespread impact that generative AI solutions will have. It’s not about rolling out a new application in a single department but vastly improving the productivity of your workforce, comprising technical and non-technical knowledge workers. The strategy for the tech behemoths like Microsoft (w/ OpenAI) that are driving the adoption of AI is to tightly integrate AI into existing applications (See Office 365 Co-pilot, GitHub Co-pilot). For companies, widespread adoption is now feasible, and focusing on ROA highlights the opportunity cost of moving too slowly.