Before you fire me as an arrogant consultant hear me out. I love customers! They’re vital to my survival. I need to listen closely to them, learn from their expertise, and partner with them to succeed. And I love living in a culture where maxim “the customer is always right” is widely followed, and usually leads to great vendor service and responsiveness.
But Data Science results are not a commodity like a lunch or widget order; they can only be obtained through a creative and iterative discovery process. Virtually all our projects end as a strong success, despite (or due to?) most experiments and hypotheses failing along the way.
So, I could title this “We Are Almost Always Wrong”. Why am I highlighting the other party? Because over-fealty to the customer’s guidance can prevent us from discoveries even more valuable to them. The customer may know their pain well, but not the diagnosis or treatment. We must “trust but verify” as we discover how best to help them.