Home / Case Studies

Case Studies

Photo of Attribution Framework for Smarter Campaigns

Attribution Framework for Smarter Campaigns

Elder Research collaborated with a leading financial services company to develop a framework for measuring the effectiveness of their marketing email campaigns.
Read more
Photo of Using a “Busyness” Metric to Inform Customer Decision-Making
Using a “Busyness” Metric to Inform Customer Decision-Making
Photo of Synthetic Controls: A Smarter Way to Measure Change
Synthetic Controls: A Smarter Way to Measure Change
Photo of Predicting Customers’ Wait Time
Predicting Customers’ Wait Time