Mining Your Own Business, A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics is a practical guide for organizational leaders and top-level executives. Industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.
- What data mining and predictive analytics are
- Why they are such powerful management tools
- How to establish and manage a data science service
This eBook includes Chapter 3 titled “Leading a Data Analytics Initiative” which covers the key challenges and considerations for business leaders employing analytics to provide data-drive insight.