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Mining Your Own Business, A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics is a practical guide for organizational leaders and top-level executives. Industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.

  • What data mining and predictive analytics are
  • Why they are such powerful management tools
  • How to establish and manage a data science service

This eBook includes Chapter 3 titled “Leading a Data Analytics Initiative” which covers the key challenges and considerations for business leaders employing analytics to provide data-drive insight.

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