Dr. Jennifer Schaff leads Elder Research’s Commercial business unit where she advises organizational decision makers to help them realize maximum value from their analytics investments.
In her 20 years of management, data analysis, and business experience, Dr. Schaff has built her reputation as a “Barricade Buster” in the Data Analytics industry. Her experience has uncovered that business barriers – defining the right opportunity and consumer, delivering the pertinent results to guide data driven decisions, and implementing the change processes – rather than model building, is where analytics initiatives often fail. Dr. Schaff channels this approach into a passion for guiding organizations through these business challenges to maximize their analytics ROI.
Dr. Schaff began her analytics journey over two decades ago generating and exploring large biological data sets while earning a doctorate in Plant Pathology. Her appreciation for consulting came while leading and building North Carolina State University’s genomics facility, she enjoyed helping professors and industry specialists design experiments that drove actionable results from their data. Love for analytics challenges led Jennifer to complete the Master’s program at NCSU’s Institute for Advanced Analytics.
True to her upbringing in the Pacific Northwest, you will find Jennifer in her free time in the great outdoors, where she enjoys running, long bike rides, photography field trips with friends and family, and strolls with her dog.