This organization had a strong culture but lacked an analytics process and governance to deliver value across business functions. After a half-day, on-site strategy session with the organization’s executives, Elder Research made recommendations in four key areas:
- Consumer Engagement and Marketing
- Trade Promotion and Pricing
- IT Infrastructure
- Corporate Governance and Change Management
Elder Research recommended the creation of two committees; an Analytics Steering Committee (ASC) and an Analytics Center of Excellence (ACE). The ASC’s role is to prioritize projects, provide guidance on business questions and ROI metrics, connect business leaders when needed, review ROI and model performance, and cascade communication throughout the organization. Based on their culture and current operation, a hybrid ACE model (borrowing from both centralized and decentralized systems) was also recommended. As a group, ACE develops standards regarding coding, tools, version control, and quality control, and it is their responsibility to recognize needs, understand challenges, develop a sound systematic analytics approach to problems, and contribute to developing and following the standards and guidance set forth by the ASC and the ACE leaders.
After evaluating their architecture, Elder Research made recommendations on:
- How to stock their data lake for long term efficiency and performance for the business units
- How version control and configuration management should be implemented, including focus on data pipeline, model management, and visualization/report management to meet the needs of decision makers across the whole organization.
- Analytic approaches for consumer engagement, marketing, trade fund allocation, and pricing.