Many organizations today are investing tens if not hundreds of millions of dollars in digital transformation, data, analytics, and artificial intelligence (AI). However, many of these very same organizations are still struggling to execute that investment and drive, measure, and realize meaningful return on investment (ROI). One of Elder Research’s clients, a leading producer of consumer packaged goods (CPG), was in this position seeking to maintain a competitive edge by investing in and building out a multi-year advanced analytics capability. Successful transition to a data-driven organization demands a tremendous amount of people, process, and technology change, as well as a strategic plan to plan, execute, and oversee those changes and transformations over time.
Our client had no centralized analytics capability nor a long-term data strategy. Thus, data and analytics investments were haphazard and disjointed from other ongoing initiatives across the enterprise. The executive team hired Elder Research as a strategic partner to assess their current analytics needs, develop a strategic roadmap, and build an Analytics Center of Excellence.