If AI Is So Smart, Why Are We Still Struggling for ROI?

You’ve invested in data. You’ve launched AI pilots. But the returns? Still underwhelming.

Here’s the hard truth: Organizations aren’t missing AI’s potential because of the tech—they’re missing it because the foundations for transformation aren’t in place.

Elder Research’s Jennifer Schaff introduces a practical model for transformation and unpacks eight common gaps that quietly drain ROI. You’ll gain a clearer understanding of what’s holding your organization back—and the questions you should be asking to move from AI investment to impact.

This session was originally presented at the 2025 COLLIDE Data+AI Conference in Atlanta, hosted by Data Science Connect.