Businesses have an incredible amount of data at their fingertips already, but need help drawing conclusions from data patterns and creating actionable steps to maximize ROI. Data science and artificial intelligence have become key to performance breakthroughs in business, government and healthcare. But what exactly is the difference between AI and data science? This video describes the power of data science as it discovers new patterns embedded in historical data and emphasizes its potential to solve business problems. Elder Research employees discuss their experience building predictive models and fraud risk models across industries in order to advance business goals and serve the needs of their clients.