Topic: Analytics Strategy & Best Practices
Intended Audience: Executives, Directors, Analytics Champions, Chief Analytics Officers, Chief Data Officers, Analytics Managers
Length: 47 Minutes
Data Analytics is a hot topic, and deservedly so. It powers exponential growth in modern behemoths like Google and Facebook but also drives positive transformation in ancient businesses and agencies – helping to cut costs, uncover fraud, discover new markets, etc. Still, many analytic initiatives are never implemented, though they are complete technical successes; they are proven to work but never given the chance. What is going wrong?
This talk explores the heretical thought that leadership is getting in the way – that leaders often inadvertently nurture organizational inertia that diminishes or completely eliminates, the chance for success with analytics. Learn instead how to harness its counter-intuitive insights, as illustrated by tales from the front lines of this emerging field.
Leaders will learn how:
- Intuition helps and harms
- Hype can lead to myopic decisions
- Courage drives success