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Photo of Navigating Generative AI: A Guide for Thoughtful Adoption

Navigating Generative AI: A Guide for Thoughtful Adoption

Whether you’re at the starting point or a bit further down the path, this guide will help you think through all angles of thoughtful and effective adoption of generative AI.
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Photo of Leading a Data Analytics Initiative eBook

Leading a Data Analytics Initiative eBook

This eBook covers the key challenges and considerations for business leaders employing analytics to provide data-driven insight.
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Photo of Evaluate the Validity of Your Discovery with Target Shuffling

Evaluate the Validity of Your Discovery with Target Shuffling

In this paper John Elder describes the power of Target Shuffling to evaluate the validity of your discovery. It’s particularly useful for identifying false positives.
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Photo of Developing a Strategic Roadmap and Analytics Center of Excellence

Developing a Strategic Roadmap and Analytics Center of Excellence

Elder Research assessed current analytics needs, developed a strategic roadmap, and built an analytics center of excellence for a leading consumer packaged goods (CPG) manufacturer.
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