Mining Your Own Business – How to Use Analytics in Your Business

If you’re preparing to lead or participate in a data analytics initiative, Mining Your Own Business is the one book you must read.

In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.

  • What data mining and predictive analytics are
  • Why they are such powerful management tools
  • How to establish and manage a data science service
  • Complete with solid advice and instructive case studies, this book demonstrates how to harness the power of data mining and predictive analytics, and avoid costly mistakes.

Use it to gain a quick overview of analytics and as a handy resource to be referred to during a project.

Receiving early, strong praise from business government leaders who are using these powerful management tools to achieve dramatic goals for projects and their organizations.

Download the EBook to preview Chapter 3 – Leading a Data Analytics Initiative