Mining Your Own Business – How to Use Analytics in Your Business

If you’re preparing to lead or participate in a data analytics initiative, Mining Your Own Business is the one book you must read.

In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.

  • What data mining and predictive analytics are
  • Why they are such powerful management tools
  • How to establish and manage a data science service
  • Complete with solid advice and instructive case studies, this book demonstrates how to harness the power of data mining and predictive analytics, and avoid costly mistakes.

Use it to gain a quick overview of analytics and as a handy resource to be referred to during a project.

Want a preview?


Download chapter 3, “Leading a Data Analytics Initiative”.


Download the eBook

Ready to dive-in?


Purchase Mining Your Own Business on Amazon.


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What are people saying about Mining Your Own Business?

Read some of the strong praise the book has received from business government leaders who are using this powerful tool to achieve dramatic goals for projects and their organizations.