If you’re preparing to lead or participate in a data analytics initiative, Mining Your Own Business is the one book you must read.
In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.
- What data mining and predictive analytics are
- Why they are such powerful management tools
- How to establish and manage a data science service
- Complete with solid advice and instructive case studies, this book demonstrates how to harness the power of data mining and predictive analytics, and avoid costly mistakes.
Use it to gain a quick overview of analytics and as a handy resource to be referred to during a project.