Hotel Data Conference 2025
You’ve heard the promises: AI will transform your hotel operations, revolutionize the guest experience, and unlock new revenue.
But for too many hoteliers, those promises haven’t delivered real ROI.
That’s where Elder Research comes in. We’re a data science and AI consulting firm that helps the hospitality industry turn complex data into practical, high-impact results—whether it’s smarter pricing, optimized staffing, personalized guest engagement, or anything beyond.
We’ve been doing this for 30 years—solving tough problems and helping leaders See it Solved.
We are looking forward to great conversations in Nashville!
Show me Elder's hospitality servicesHospitality Resources
Guide: Hospitality Data Strategy
A solid data strategy isn’t just helpful; it’s essential in the hospitality industry.
This guide covers the essentials of a data strategy and provides an analytics assessment to help you gauge where you are, identify roadblocks, and chart a course forward.
Guide: Navigating Gen AI
Whether you’re at the starting point of using generative AI or a bit further down the path, this is a guide for thoughtful and effective adoption.
AI 101: Key Terms For Business Leaders
AI is the biggest buzzword in business today. What are the key terms every business leader should know? And what do those terms mean?
Check out key terms and their meanings in this cheat sheet.
10 Questions To Ask Before Starting A Data Analytics Project
Asking the right questions before starting an analytics project is crucial to ensure you solve the right problem in the right way.
Elder Research Overview
Elder Research is the recognized industry leader in the science, practice, and technology of advanced analytics with vast experience in data transformation and model construction.
Get a high-level view of Elder Research’s capabilities, experience, and approach.
See It Solved Use Cases
We bring real examples with real outcomes from nearly three decades of helping clients truly see it solved.
Responsible AI Framework
At Elder Research, we’ve developed a Responsible AI (RAI) framework shaped by three decades of tackling complex data challenges. It’s an aspirational guide to how we approach RAI in our own work and with our clients, recognizing this is a journey of continuous learning and evolution.
As AI continues shaping our world, we hope this framework serves as a starting point for crucial conversations around using it responsibly.